beercan brew ale can label design graphic

EDEN RIVER BREW CO. BEER LABELS

BRIEFING

Design and present labels for four limited-edition craft beers for the Eden Brew Co. based in Penrith. Designs must be related and avoid "Lake District" references or themes.

AUDIENCE

People who enjoy something "different" and are interested in quality taste and have disposable income for premium purchases.

THEME

The senses. Through having no specific brews of beer, research was needed to select a set of flavours to base the designs on. Beer tasting commonly came up during this research, and so it became evident that beer isn't just an alcoholic beverage. Beer, rather, is an experience that stimulates all the senses. The experience of drinking beer starts with somebody spotting the beer on the shelf. This follows with feeling the can when picking it up, the cracking sound of the can opening, the instant fragrance of the fresh cold brew, then the taste of the brew. Each can has a colour, name and texture that reflects the brew inside (according to the opinion of beer tasters).

DELIVERABLES

- A set of four craft beer labels.

VISUALS
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